Hello!
Here we in November in a crazy year where everyone is a little off their game, and it seems we’re not finished yet! This week I’ll hopefully remind you of some options you still have time to add to help you stand out to potential customers this holiday season. I hope we’re passed the notion that Black Friday is mainly for the “Big Guys” and are ready to take advantage that weekend offers.
I’m so pleased to get my new planner up and available on Amazon. It seemed to take a really long time, but maybe it’s just me hmmm...there’s a link below you can check out. There’s also some great resources outlined in the What’s the Tech section plus a number of (virtual) events you can access. Let me know if this type of listing is helpful.
Nuggets
Easy Small Business Black Friday Ideas
Black Friday and Cyber Monday are the two biggest spending days of the year for U.S. consumers. It's popularity is growing around the world as well, so for small business owners everywhere this could be a marketing event to consider adding to your marketing plan. This means there’s lots of opportunity for small businesses like yours, and these great small business Black Friday ideas can help get you started.
How to Send Business Holiday Cards Clients and Customers Love
Holiday cards, yes or no? This year has been hard on business and consumers alike. We are often missing opportunities to connect with our customers, or we have to think of different ways (or even think outside the box) to do just that. Are holiday cards something you're thinking about this year? Granted, it is "old-school" but that doesn't mean it's not effective - and this year is making people yearn for more familiar times. These points are something to keep in mind about this topic.
How To Improve Your Newsletter Welcome Emails: Best Practices & Examples
Your welcome email is your chance to showcase your unique personality and build your relationship with your subscribers. Don't just send a generic email! When was the last time you took the time to improve your welcome emails (your first point of contact with your readers)? Check the guide for help getting this done!
On the Blog
Who do YOUR followers follow?
The more you know your target market, the better you can offer the content and products they’re looking for. One great way to research your audience is to see who they follow. You can learn a great deal about your ideal customer this way.
Leave a comment on the blog to share your thoughts on this. I'd love to hear what you have to say!
What's the Tech
An Overview of What's New in Google Analytics Standard Reporting
If you have a website, this is info you need to know. Very recently there have been major changes (ok upgrades) to Google Analytics that provide powerful new features to help you slice and dice crucial information about activity around your online presence, wherever you have Google Analytics (GA) installed. Here's Neil Patel's take on the new stuff.
SEO for Beginners - Resources you can actually use (free)
There's a great list of options brought together by Hubspot that is an absolute lifesaver for those who are just beginning to work with SEO or who are struggling to learn just what this whole topic is and why you should care about it. Called the Beginner's List of SEO Resources it covers things like Podcasts, Newsletters, Blogs and more, you'll come away with a well explained, good understanding of how SEO affects your online presence. It's worth the time.
Premium Workshops, Events & Offerings
⭐ Beyond Basics Website Content Planner: This new planner is now available. Upgrade your website content using a few techniques you may not be aware of.
📅 Growing the Ultimate Online Brand | Nov 12th 1:30pm EST | If you could create the ultimate team to build your brand in 2021, this could very well be it! Check the link for more info on this event.
📅 November 2020 - Get Stuff Done Day Nov. 23rd, 9:30am EST. This event is all about taking space to focus on things you need to get done. Details on the link.
📅 Women Entrepreneurs Conference | Virtual 2020 Nov 21, 2020. 10am EST. This annual business conference event brings together women entrepreneurs, business experts, and community leaders to support and celebrate women in business. Check the link for full details
Mindset and Growth
Show me the money: why women need to stop working for free
Do you find yourself giving away your time, resources or services? Janet Murray explains why we’re living in a world of freebies and how to make sure your work is rewarded.
Before you go
Your feedback matters!
What do you think of this format for your newsletter? Your input would go a long way in making this newsletter something that would really work for you. I’d love to hear from you with your suggestions.
Do you know someone who will also benefit from this newsletter? Please tell them about it!
Until next time, here’s to a productive week!