Hello!
I'm really enjoying the feedback on our inaugural issue of the YESWORD newsletter (if you want to check out that issue, check out the archives link at the top of this page), and am excited back again with another issue. This issue is about getting ready to flex your reach and sales activities during this holiday season, including what you can do around Black Friday and Cyber Monday. Hopefully you've already got some plans on the go, but if not - there's still some time to get down on it!
The other thing (for a little fun); Do you know your own entrepreneurial style? Take the quiz and find out! Let me know what you think of this issue and feel free to share if it works for your colleagues!
Nuggets
3 Reasons You Should Spy on Your Competition
One of the best ways to thoroughly understand your market is to take a look at your competition. Is this something you've done recently? It wouldn't hurt to make it something you do periodically. Check this out!
Black Friday: 15 Black Friday Marketing Ideas to Put You Ahead of Others
Have you focused on creating Black Friday campaigns? If not, why are you ignoring this opportunity? Here is some information you might want to think about right now in order to take advantage of this selling opportunity.
How to host a flash sale
The tips shown in this article apply to companies selling physical products and digital products, like software. Keep in mind that it doesn't matter what industry you operate in; flash sales can yield big results.
On the Blog
How using strategic thinking gives you a competitive advantage in business
So, now's a great time to thing about your competitive positioning since checking out your competition should be top of mind in virus-driven review period for so many businesses. Do you know oyur competitive edge and has it changed over the last year? Many clients are finding that it's time to recommit to what their business looks like in this new reality and this post can help you get thinking.
What's the Tech
SEO - The Difference Between Keywords & Tags
SEO is essential if you want to be found by search engines and humans alike. How do you use both keywords and tags on your blog, and what’s the difference between them? These are questions I hear often from clients and it's something you should have an understanding of where they fit in your overall online presence. This post explains the basics.
Learn about LinkedIn Events | LinkedIn Marketing Solutions
If your primary audience is on LinkedIn, it's time to take a look at LinkedIn Events. This new service allows you to create both free and paid events through the LinkedIn platform.
LinkedIn Events comes with robust marketing tools to engage audiences at all points in the event lifecycle.
Mindset and Growth
Saying No to Effectively Manage Your Time | Motivation and Self Improvement
Have you ever been asked for a favor and before the person asking has even finished their sentence, you already knew that you WANTED to say no?
Before you go
Thanks for reading (and Happy Halloween)!
So glad you found value in this holiday sales prep issue. If you enjoyed it, do share it with others who would benefit from the info. Are there specific topics or areas you have questions about that can be shared here? Feel free to reach out using one of the links shown below in the footer of this newsletter.
Even though this year is anything but normal in everything that's going on around us, I just want to wish you a Happy Halloween!