Hello!
I was reading a Seth's Blog post this week that I thought was timely, so I'm sharing it in this issue. It's about really understanding the problem you're solving for yout customers - something that can get lost in the general "doing" in your business. Do you check in regularly to see if you're solving the problem both you and your customer think think you are? Just a little to think about today.
So, here's this weeks' issue - hot off the press!
Nuggets
10 Tips for Finding Your Why and Staying Motivated in Your Business
If you want to run a successful business, you need the right motivation. Remembering your reason for starting a business may help. Some go into business for enjoyment, others for financial freedom. There is no wrong answer. But members of the online small business community can help you make the most of yours with these tips.
What problem are we solving? | Seth's Blog
Who’s it for?
What problem does it solve?
Would we miss it if you didn’t build it?
Optimize landing pages for lead generation
Today, people are spending more time online, and there’s a growing challenge to hold their attention when they land on your site. When you do have their attention, it’s even harder to capture their lead information. Landing pages aren’t always the most popular sign-up forms, but they have the potential to accelerate your lead-generation efforts through effective design, copy, and prospect-acquisition strategy.
5 lessons email marketers learned in the pandemic
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.”
How To Land A Guest Spot On A Podcast
Podcasts are the new entrepreneurial cocktail hour. Instead of having to mix and mingle at a networking event, now you have the chance to meet others in a much more intimate way—as a guest on someone’s show.
What's the Tech
What is Facebook Creator Studio and How to Use it for Business
Most businesses these days are on Facebook in one way or another, but not every business uses the Facebook Creator Studio function.
Mindset and Growth
The 24 best business books, according to Goodreads members
Goodreads members ranked books like "Start With Why," "Shoe Dog," "Made to Stick," and "Rich Dad, Poor Dad" as some of the best business and leadership books.
Before you go
So, that's the end of this issue of YESWORD!
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Until next time, here's to a productive week!