Hello!
I hope you've had the kind of week that brings a smile to your face, business-wise and personally. We are sure living in strange times at the moment, but it still brings opportunities if you're open to more. This week's issue is about working with happy customers, at your first encounter and beyond when you take into account varying tactics.
I'm also hoping to take away some of the mystery around reading your analytics and why it's worth the time to review them (instead of putting that activity on the back burner).
Nuggets
How Does Small Business Saturday Compare with Black Friday/Cyber Monday?
Let's discuss how Small Business Saturday compares to nearby retail holidays, Black Friday and Cyber Monday and why this day might be more important to your small business. This year shopping local has taken on even more urgency than in the past. How can we focus on that?
What's even better than a happy customer?
“Will I be glad I bought this product?” “Will this service or company get me the results I have in mind?”
The question? What’s even better than a happy customer? The answer is... a happy customer willing to share his or her story.
Whether your business is B2C or B2B there are several realities common to both types of markets. Check out how many of these options will work for your business.
Your brand is not the hero of your customer success story; your customer is.
18 incredible email marketing statistics you should know in 2020
Do you know the best day to send an email campaign? Or whether a shorter or longer subject line generates more opens? If you run the data or look at the industry research, you can get more insights that will benefit your email marketing strategy.
On the Blog
The secret to wowing your customers
When trying to stand out from your competitors we can often stumble and fall trying to be something we’re not. It doesn’t have to be that way. This particular method is where your individuality, values and passion makes you different from all the rest. When you over-deliver you are using your own secret method of wowing your customers.
What's the Tech
10 Ways to Repurpose Your Livestream for More Content
Going live on social media requires a lot of prep work and for many people can be incredibly nerve wracking and stressful. This means you want to get way more out of your livestream than a single 15- or 30-minute session. By the way, if you've been hesitating to Go Live, here are a few more reasons to get off the fence (I need to do this as well).
These 10 easy to use tips are great at creating other chances to connect with your customers. Which one do you think you would use first? Drop me a quick email with your response!
How to set up Google Analytics the Complete Guide (with video)
If you have Google Analytics set up on your website, you are one of the tens of millions of websites using the most popular analytics tool on the internet. This post and video may help you confirm that it’s set up properly.
If you don’t have it set up, you are just 52 clicks away. Here’s your complete guide on how to set up Google Analytics quickly for the most accurate reporting possible. This post answers a few basic questions and then go into the step-by-step instructions. But first, you can start with the complete video.
Premium Workshops, Events & Offerings
⭐ Beyond Basics Website Content Planner: This new planner is now available. Upgrade your website content using a few techniques you may not be aware of.
📅 Growing the Ultimate Online Brand | Nov 12th 1:30pm EST | If you could create the ultimate team to build your brand in 2021, this could very well be it! Check the link for more info on this event.
📅 November 2020 - Get Stuff Done Day Nov. 23rd, 9:30am EST. This event is all about taking space to focus on things you need to get done. Details on the link.
📅 Women Entrepreneurs Conference | Virtual 2020 Nov 21, 2020. 10am EST. This annual business conference event brings together women entrepreneurs, business experts, and community leaders to support and celebrate women in business. Check the link for full details
Mindset and Growth
15 Time Management Tips for Achieving Your Goals
The truth is that time is the greatest equalizer in life. No matter who you are, your age, income, gender, race or religion, you have the same amount of time as the next person. Whether you're filthy rich or dirt poor, your time is the same. It's not about how much time you have. It's about how effectively you manage your time.
Before you go
Your feedback matters!
What do you think of this format for your newsletter? Your input would go a long way in making this newsletter something that would really work for you. I’d love to hear from you with your suggestions.
Do you know someone who will also benefit from this newsletter? Please tell them about it!
Until next time, here’s to a productive week!