It seems like it's getting more difficult to connect with our customers these days, so I like to remind my own clients to do a periodic review of their own customers and what it means to keep up with their needs and wants. There's lots of opportunities around when you are open to the changing customer tides, and this timely newsletter can help you get thinking.

When was the last time you looked at your customer personas or avatars? What would it mean to your business if you were able to fine-tune your approach to people looking what you have to offer? Just a couple of questions that come to mind. With that in mind, let's get started with this issue!

Barb Jemmott

Looking forwardLooking forward

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Barb Jemmott

Before you go

So, that's the end of this issue of YESWORD!

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Wishing you a Happy Mother's Day, and until next time, here's to a productive week!

Barb Jemmott