Hello!
It seems like it's getting more difficult to connect with our customers these days, so I like to remind my own clients to do a periodic review of their own customers and what it means to keep up with their needs and wants. There's lots of opportunities around when you are open to the changing customer tides, and this timely newsletter can help you get thinking.
When was the last time you looked at your customer personas or avatars? What would it mean to your business if you were able to fine-tune your approach to people looking what you have to offer? Just a couple of questions that come to mind. With that in mind, let's get started with this issue!
Looking forward
Looking for back issues? Check out the archives here
Nuggets
How To Craft B2C Buyer Personas For More Engaging Content (Examples Included!)
Creating B2C content might sound easy – but does it resonate with your reader? Do your readers have a desire to share your article with their friends and family?
If your B2C content marketing efforts are falling flat and you aren’t predictably (and consistently) driving results, you aren’t creating content your readers care about.
And 9 out of 10 times, the main issue is a poorly defined B2C customer persona.
Referral Marketing: How It Works and Why It is So Effective for Small Businesses
You may not know the length to which your customers are loyal to your business until you create a referral program. However, when a customer can willingly refer your business to their friends and family, they automatically become your brand advocate. They are like your business cheerleaders, rooting for you.
These 3 Strategies Will Grow Your Email List for Free
Whether you have 200 or 200,000 emails, there’s no such thing as having too many contacts on your list. As subscribers come and go, you want to make sure your growth rate stays high and your audience is expanding. Will you use them to help grow your list?
Email Marketing Made Simple: A Step by Step Guide [+ Examples]
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
I get a lot of questions about this topic, things like What, When, Why... and this post breaks down the process nicely. If you've been neglecting email marketing for your business (and no, it's not just about sending out a newsletter), there's info you can use.
On the Blog
Looking for your ideal customer
You want your people to be happy to be a customer of yours, but first you've got to find them. Here are some key activities you can use to get where you need to go right now – to identify your ideal customer so you can focus on them and their needs.
What's the Tech
Depositphotos | Exclusive Offer from AppSumo
I look forward to this sale every year so I can stock up on quality images at a great price, and guess what... the sale is back! One of my favourite deals of the year, if you need some back help for great presenting finely tuned imagery at a great price, this is something you want to look at. Stock up on premium stock images before it's too late!
Minipoll - Simple and Free
If you're looking for a way to create simple polls to share with your audience, this might be for you. Create simple, shareable and custom branded polls in seconds. No Signup required!
Take the challenge
Take a quick Minipoll poll!
Here's an example of using the Minipoll app shown above. It took all of 90 seconds to create, so take a minute to make you choice here. Completely anonymous and simple. Cheers!
Before you go
So, that's the end of this issue of YESWORD!
Is there something you'd like to see here? Drop me a line to let me how we can make it work better for you!
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Wishing you a Happy Mother's Day, and until next time, here's to a productive week!