Hello!
As I was putting this issue together it suddenly dawned on me that almost every title had a number in it. It was totally unplanned, but I decided to just go with it anyway. Almost carrying on from the last issue, each item helps to support your marketing message so I think that's why it works. I also shared a good step-by-step read (you'll find it in the Mindset section) I came across a little while ago and I think it can be helpful as a refresher at least. For those struggling with the topic it can help line things up for you.
This last week has been really busy talking to and "meeting" with clients and potential clients to discuss how to get customers and support them through the social media minefield. The question I got to ask most of them was "Does this question keep you up at night?" I have to say every time I asked it, the answer was "Yes." So, now I'm asking you. What's your answer? Do let me know your thoughts - I'd be happy to know what you think.
Looking forward
Looking for back issues? Check out the Archives here
Nuggets
10 Ways to Improve Customer Communication to Make More Sales
Communicating with customers is key to converting sales and growing your business. And there are many ways to improve your communication strategies with customers and prospects. Learn how to make the most of your marketing with these tips from members of the online small business community.
15 Amazing Email Newsletter Ideas (With Examples)
Lets take a look at the last 6 issues of your newsletter. When did you send them, what was the content, how was it received and what did you want to happen with each issue? There are tips and methods that work for both B2B or B2C audiences, and this post shares tips that can work for you.
First, there are plenty of methods for creating email newsletters. But one of the best parts about them is the creativity behind their creation. Why email newsletters? Because they give businesses a platform to send multiple messages to engaged customers.
5 Ways to Grow Your Instagram Follower Count on a Daily Basis
The list below will highlight many of the best working methods to create unique and engaging content, while also growing your following in the process. Let’s see how simple it is to make your content creation.
19 Social Media Metrics That Really Matter—And How to Track Them
This article identifies the social media metrics that really matter, why they’re important, and how to track them—helping you make smarter decisions.
On the Blog
5 Irreplaceable tools you need to use to learn about your audience
A lesson all business owners need to learn (hopefully sooner rather than later) is that in order for your business to succeed, you need to get to know your customers on a one-on-one basis. Since you can’t do that with hundreds or thousands of customers over the internet, tech tools can help you learn as much as possible about them.
What's the Tech
Apple's new 'app tracking transparency' has angered Facebook. How does it work, what's all the fuss about, and should you use it?
Apple users across the globe are adopting the latest operating system update, called iOS 14.5, featuring the now-obligatory new batch of emojis.
But there’s another change that’s arguably less fun but much more significant for many users: the introduction of “app tracking transparency”.
What does this mean, for you as a user and a seller? Check out this post for details
Mindset and Growth
Marketing Made Simple - A step-by-step storybrand guide for any business
Are you up for a good read? Here's an easy to read, well written marketing book you will be glad to read. It's from Donald Miller, author of the #1 Wall Street Journal bestseller - Building of StoryBrand the driving force behind the very successful owner of Storybrand.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand, this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Find it on your local Amazon store. BTW: If you are an Amazon Prime member you can read this book for free.
Before you go
So, that's the end of this issue of YESWORD.
Is there something you'd like to see here? Drop me a line to let me how we can make it work better for you!
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Until next time, here's to a productive week!