Hello!
This issue is about getting your marketing message out. What does that mean? Well, once you know what you need your messaging to be, you can create content that speaks to that message and what your potential customers want or need. It's busy enough trying to keep up with all the things you have to get done in your business...and it could all be for nothing if your marketing message misses the mark. You'll find info you can use to get focused on releasing messages to get you better results.
Picture yourself knowing exactly what to say whenever you're creating new markerting material. What would that do for your business?
Looking forward
Looking for back issues? Check out the archives here
Nuggets
Search listening tool for market, customer & content research - AnswerThePublic
So, you're stuck for what to post next to your social media, or to use in your newsletter. It's hard to come up with content your audience is interested in and want to spend time with. One tool I enjoy using is Answer the Public, a really effective tool when trying to decide what post. If you're looking for ideas, this is a place you can get answers.
Something to think about: There are 3 billion Google searches every day, and 20% of those have never been seen before. They’re like a direct line to your customers’ thoughts… Whether you are talking about products or services, there are opportunities to intrigue your readers. Selling jewelry? Review some searches about a certain stone you want to highlight in a way that talks to people who actually searched for an answer. You can entertain as you market and build your credibility. Once you know what people are looking for you'll be able to answer them, easily.
Once you've identified your focus, use one of your goto content creation tools (Images for Facebook and or Instagram posts, blog posts, quotes, video and more). Answer the Public is a good one to have in your back pocket.
The value of your marketing message
Sometimes you have to wonder why you're not getting the uptick you'd hoped for when you reached out to potential customers. The question is: What's your Marketing Message?
Tip: When your Ideal Customer reads or hears your message, you want them to be saying to themselves "You're talking to me!"
It really is the only way to grow your audience. Do your last 6 messages have that effect, do you think? If your social media, email messaging or something other needs some help, let's connect for a 30 minute brainstorming session to help you get clear. Book here:
On the Blog
5 Steps to a compelling marketing message
Is your marketing message flying under the radar? We know there's not much time tell your audience about all the unique benefits they can get from your product or service offers. This post shares five tips you can use to get on target with your messaging. Check it out and download the free report included in the post.
What's the Tech
How to Repost Instagram Feed Posts, Stories, IGTV, and Reels
Are you looking to repurpose, repost and reshare your Instagram content? Wondering how to reshare (regram) Instagram posts without using third-party tools?
In this article, you’ll discover in-app features that let you reshare Instagram feed posts, stories, IGTV, and reels. You’ll also find tips to obtain permission to reshare Instagram content legally.
Social Champ | Exclusive Offer from AppSumo
If you've been affected by the pricing changes in things like Hootesuite or Buffer, while trying to publish fresh content across social media that you might be stressing about getting your message out at without breaking the bank.
If only there was a tool that let you easily create, publish, and schedule a ton of posts to go live at the best times, for an affordable price now that the old favourites are getting so expensive, you might want to consider this lifetime deal called Social Champ.
Mindset and Growth
When you think about your marketing message, what comes to mind? Is this something you struggle with? You can fine tune and speak directly to your ideal customer, and it's not always about what platform you use. There are things you can do as outlined in this YouTube video. Click the link to view!
Before you go
So, that's the end of this issue of YESWORD.
Is there something you'd like to see here? Drop me a line to let me how we can make it work better for you!
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Until next time, here's to a productive week!