International Women's Day occurred this week with the reminder of just how fast this year is moving. Now that the "February Blahs" are in the rear view mirror and spring just around the corner, I find myself ready to get serious about pushing through with things I know need to be done, and I'm sure you are thinking about something similar. I'm adopting the CEO thinking strategy and have created a short quiz (see the challenge below) that I hope you'll take (it will just take a few minutes). Let me know what you think!
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56 Female Business Leaders to Connect With on Social Media
I'm sharing this amazing surprise of being included in a list of women helping to make a difference with their businesses. It's part of the International Women’s Day activities, a globally celebrated day honoring the achievements of women across all industries and from all backgrounds. The day also marks a call to action for accelerating women’s equality. It has been a humbling experience and I'm really enjoying getting to know the women on this list with me. Check it out!
Why International Women's Day Is Still Relevant in 2021
Women bring creativity and critical services to all levels of society, from the home to the office, laboratory, and boardroom. Yet their achievements and contributions often go overlooked, unacknowledged, or even minimized. Today is a reminder to appreciate those who are typically forgotten or pushed to the side.
Four Hacks for Attracting—and Retaining!—Your Ideal Client
You can’t just sit around hoping your ideal client is going to wander through the door. You have to build a consistent, strategic marketing plan that gets you in front of them. What will you find in this article? A great reminder of the Rule of Seven and it's impact on your marketing.
3 Ways to Scale Your Business on Social in an Ever-Changing Landscape
With the constant changes in algorithms, shifting user preferences and demand for consistent, quality content, the social media landscape can be a hard one to navigate.
This short read gives you a couple of ideas for making more of your social media workload.
6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media
With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable -- email marketing is more powerful than ever.
Why should you pay attention to this? With all the changes coming and going on your social media platforms, you need something you can control. That means you need to manage your email list. Don't have one (or perhaps you have a neglected list)? Now is a great time to pay attention to this important connection point to your customers & potential customers.
On the Blog
Are you ready to change for success?
We are living in incredibly stressful times for everyone on a personal and business level. Our somewhat comfortable business practices have been affected by the huge pressures on our personal lives while at the same time we’re finding that many of the things we do in our business are no longer as effective as they once were. Somehow we know we have to change, and that change is necessary to our success.
This post talks about being ready for change. After reading the post, leave a comment on the post and then take the CEO Thinking Challenge further down in this issue. It's worth the time to reflect on where you are, and where you're going.
What's the Tech
12 Ways To Write Better Newsletter Emails And Double Your List Value
Whether you’re conducting a mass email marketing campaign, or you’re using your email account for everyday communications, your signature matters. Here are some tips you can use.
Krisp | Noise Cancelling App
Do you struggle with background noise when on your virtual meetings? Who hasn't had to contend with truck noises, dogs barking, kids running around and more when trying to have successful calls! Krisp removes those noises because this AI-powered app removes background noise and echo from meetings leaving only human voice.
This is such an easy tool to use and it works well, at a great price.
Take the challenge
Do you think like a CEO?
This weeks' mindset challenge, should you choose to accept it is about checking your CEO thinking. Eventually, you need to upgrade your strategic approach to your business. Take this quiz to learn more!
Before you go
I'm hoping you like the idea of the CEO mindset challenge for a quick review of your own thinking for your business, and that you found something in this International Women's Day issue to inspire you to "get it done!"
As always, I love hearing from you so feel free to email me your suggestions/ideas for this newsletter.
Do you know someone who will also benefit from this newsletter? Please tell them about it!
Until next time, have a great week!