Hello!
This issue comes about because of a number of questions I've heard from clients over the last few weeks. There's concern about the falling Facebook reach for business pages and the frustration of not getting the kind of leverage they were hoping for from things like Facebook groups and Instagram to name a couple of the "top 5" concerns with using social media these days. There's also been questions like "Clubhouse, yes or no?" so I added a reference video in the Tech section below. Let's get started!
Looking forward
Looking for back issues? Check out the Archives here
Nuggets
How the Facebook Algorithm Works in 2021 and How to Work With It
In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.
First, let’s look at some benchmarks.
As of the end of 2020, organic reach is still on the decline. The average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). This post helps you to understand how and when the algorithm works (and doesn't work for you and your business).
The Customer Journey To Too Many Discounts
When a customer comes into contact with your brand, whether it’s before (perhaps viewing an advertisement), during (perhaps a visit to a retail store or website), or after a sale (their positive or negative feedback, return experience, newsletter sign-up, etc.) -- all these interactions are called touchpoints along their customer journey.
How to Stand Out In Facebook Groups and Attract Customers to Your Business
Interacting in Facebook groups can be an effective strategy for growing your online network and finding customers for your products and services. It can also be a big waste of time.
On the Blog
Using social media to connect with your prospects?
The days of high-pressure sales tactics are part of a long gone era, thank goodness! Today, we sell in a much more effortless and natural way by first building a relationship with the prospect. Then, when they need your offer, they’re already primed to buy. Selling today is all about building relationships. Take a few minutes read or listen to this blog post and how it fits into the topic of this issue. Feel free to leave a comment on the post and join the conversation!
What's the Tech
A free telepromper software you can use
Have you been looking for an easier way to record your face-to-camera videos/livestreams, or even voice only content for your course content, all the while struggling with getting your words and content to come out of your mouth? You're not alone! Here's a video that shows you how to use this free teleprompter software. An easy win for everyone!
Clubhouse Explained (full app walkthrough)
A few issues ago I introduced you to The Clubhouse App and shared a How to get started link. Since then I've gotten questions such as What the heck is Clubhouse, and how do you use it? and Should I consider signing up? So I went looking for a resource that can give you a good walkthrough so you can see what all the fuss is about.
I must admit to being sceptical at first, but it is growing on me as a place to meet with colleagues in my field and other people I share a common interest with. Once I was able to manage the potential time suck problem, I will say I'm settling in here, and being able to interact using audio only is something I appreciate. There's space to grow your audience and your business on this platform at the moment, so if you've been hesitant about what's involved you might want to check this out.
Here are all the details, including an app walkthrough of this new social network wrapped up in this 11 minute YouTube video.
Take the challenge
How to Chop Down a 20,000 Email Inbox to Zero in 30 Minutes
Between promotions, newsletters, notifications, and everything else that comes flying into your inbox every day, it's very easy to accumulate too many emails. If you don't have time to deal with it, you could find yourself sitting on an inbox with upwards of 20 to 30 thousand messages.
Take this weeks' challenge and clean up your inbox! Let me know your thoughts on this one. :-)
Before you go
That's a wrap for this issue of YESWORD! I hope you found the info helpful and that you'll take the time to check out some of the topics outlined - they may help bring some stress relieving options in your busy day.
Do you have a suggestion for this newsletter, or a question? I look forward to hearing from you when you drop me an email.
Do you know someone who will also benefit from this newsletter? Please tell them about it or share this link with them. They'll get to view the current issue before they choose to sign up.
Talk to you next week!
PS: If after checking out the Clubhouse YouTube video you decide you want to join, reach out to me for an invite. I'd be happy to share with you!