Hello!
Happy Thursday! It's a new month and it looks like spring might be on the way. I have to admit that February brought a couple of endings for me, including the end of the 15-day Declutter Your Home Office Challenge that was fun to do, and also the closing of one of my Facebook groups I'd been running for the last few years. It was an interesting decision for me but the group had run it's course and it was/is time to renew and look forward. I must say that once the decision was made it was much easier to move in a new direction, happy with the experience running the group gave me.
So, with that in mind, let's get this weeks' issue going. It's about challenges you might be having in your business and your communications.
Looking forward
Looking for back issues? Check out the Archives here
Nuggets
32% of Small Businesses Have a Month or Less in Cash Reserves
One of the biggest challenges small businesses face is shoring up their cash reserves. And the February 2021 Alignable: Road to Recovery Report, highlights this very issue. According to the report, 32% of small businesses only have a month or less in cash reserves.
7 Tips for Creating More Engaging Newsletters
What makes email newsletters so great? Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis – they’re personal, targeted and consistent.
I love this statement from MailJet - "Good marketing newsletters can “guarantee constant website traffic, [signups to] webinars, other event registrations, and product sales.” However, newsletters are only effective if they are well designed and perfectly executed – which is easier said than done." It makes me want to work harder at getting out a valuable newsletter. Here are some tips you can use.
On the Blog
21 Low budget marketing tactics you can use to get results now
Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact.
What's the Tech
Instagram Hashtags for National Days, Social Media Events and Every Day
Have you ever noticed these special Instagram hashtags that are celebrated on one day of the year? These fun hashtags for social media events, national days and worldwide celebration days?
Do you know where these hashtags and celebrations come from? There is a database for them. If you know where to look, you can choose hashtags relevant to your niche.
27 Free and Paid Social Media Analytics for Marketers
Where do you turn for meaningful stats on your social media marketing?
The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorite ones in this post. Feel free to give them a try and see what insights you can find!
Why should you pay attention to this? There's a lot to be gleaned from your analytics, and if you've been putting off digging into the available info you will miss a lot that can make your social media efforts more valuable.
What should you do now? If you're not familiar with a lot of the terms in this post, scroll down to the section on the free, platform specific analytics that come complete with images you can relate to.
Mindset and Growth
Ten Ways to Declutter Your Mind and Free Up Mental Space
Most of us have a mind full of clutter.
There’s something a lot worse than having a cluttered home or work space, and that’s having a cluttered mind. A cluttered mind is restless and unfocused. It tries to move in many different directions at once and the result is that very little gets done.
Before you go
I hope you like the idea of attacking a challenge for something you've perhaps been putting off for a while, and that you found something in this issue to inspire you to "get it done!"
As always, I love hearing from you so feel free to email me your suggestions/ideas for this newsletter.
Do you know someone who will also benefit from this newsletter? Please tell them about it!
Until next time, have a great week!