Over the last few days I've been contacted by 2 businesses who are struggling with their websites and online activities so it sort of insipired the focus of this particular issue of YESWord.
I thought I'd address a couple of those items here from a customer focus and a productivity point of view. One area that came up and took my breath way related to one of the under performing blogs that had been identified. I'll not talk about that one here, as I'm building a case study for it to be released in the next issue of the BBH newsletter due in a couple of weeks.
With that, let's get started!
Looking for past issues? Check out the Archives here
If you blog for your business and want to learn how to get the most out of your blogging activities, register for the Business Blogging Handbook newsletter. Take a look at the latest issue, then decide (this is for those who have or want to have an active blog page that drives potential sales traffic to their website).
Why You Want A Recommendations Page On Your Website And How To Create It
This post opens with: Do you often get questions from your community about which services and products you would recommend? If you find yourself answering the same or similar questions repeatedly, you want to publish a Recommendations page on your website or blog. Let’s take a look at why you should want and how you can easily create a Recommendations page for your website.
Why should you pay attention to this? As the questions in the opening paragraph recognizes, there are so many times you constantly answer questions about recommendations for your visitors. The first thought is usually to create an FAQ section that you'll update on occasion. This post shows you how to take this valuable content (they keep asking so it must be valuable, right?) to a new level and how to repurpose it.
What should you do now? Take the time to read and implement some of the ideas on the page. Although it does talk about WordPress plugins, there are ways to do the same thing on other platforms.
How to Develop a Landing Page for Your Business
Are you getting the most from your landing pages? I'm talking about that landing page for your newsletter signup, that new service you're offering, or perhaps that new product you introduced a little while ago?
Why should you pay attention to this? This post details how to leverage your landing pages for 24/7/365 support for driving the conversation with your potential customers. Let me know what your thoughts are on this post!
What should you do now? You'll want to revisit your current landing pages (including the ones used for your email newsletter signups) and leverage what you've learned from this post.
Google Adds New Labels to Images to Make it Easier to Find Visuals You Can Legally Use
Google is rolling out new 'Licensable' labels to Google Image search results in order to help people find visuals that they can legally re-use - with permission - via its search tools.
On the Blog
Get more clients using these website tweaks
We've been talking about tweaking your website for your visitors, so here's a post with more tips you can use:
How do you get potential new clients to your website and convert them from visitors to customers? Although you may be active on social media, online forums, and other places online, it’s your website that will have the biggest impact on how you acquire new clients. Here are a few things you can do with your site to help you generate more business.
Why should you pay attention to this? It doesn't hurt to review and refresh your website content on a fairly regular basis. This post gives you a little boost at refreshing your online store front.
What should you do now? Make time to review and spruce up your website for the next quarter using some of the ideas in this issue. Pay attention to what is working for you and your business.
What's the Tech
Stardock ObjectDock: Most popular animated dock for Windows
Sometimes a productivity tool shows up when you least expect it. ObjectDock is an animated dock for Windows that enables you to quickly access and launch your favorite applications, files and shortcuts. ObjectDock can also automatically hide itself when not in use and will reappear when you move your mouse to its position.
Mindset and Growth
How to Form Better Habits as an Entrepreneur
For better or worse, our habits define us and, if significant enough, can shape our future. The habits we practice every day, whether big or small, eventually add up as the sum total of our behaviour. Read on for some inspiration!
Take the challenge
There's a lot of value in adding a recommendation page to your website. The challenge this week is to actually create a Recommendation Page and use a reference to it in at least one social media post in the next 2 weeks. You up for this challenge?
Before you go
Well, that's a wrap for this weeks' issue. If you have any questions or suggestions for this newsletter I'd love to hear from you.
Do you know someone who will also benefit from this newsletter? Please tell them about it!
Until next time, have a productive and strategic week!