Hello!
There are still a few days left until Valentine's Day. What are your marketing plans to celebrate? If you're looking for last minute ideas, there's a post below with a few options worth considering. This issue is about tips around raising visibility. It's time to start planning for the 2nd quarter (already!) and this year is proving to be as challenging as the last one. What will you do to stand out from the crowd this year? Now that I've placed that earworm for you, let's move on to this weeks' issue!
Looking forward
Looking for past issues? Check out the Archives here
Nuggets
How To Be Seen As A Trustworthy Expert
If you’ve been online or more so in the business world for more than a hot minute you’ve probably heard the saying people need to “know, like, and trust you” before they want to do business with you.
This blog post and podcast shares some key findings on upping your visibility and increasing your influence.
7 Steps for Standing Out on LinkedIn
From a deserted social media network inhabited by eager job seekers and lurking “do you have 15 minutes for a call” type of salespeople- the platform is finally shaping up.
Why should you pay attention to this? Gary Vaynerchuk puts it this way: "LinkedIn now is where Facebook was 5 years ago." Attention, and loads of it, are organic right now, freely accessible to anyone. If you want to grow your influence and your audience is on LinkedIn (you know this from your customer avatars), now is a great time to take a new, serious look at this platform.
What should you do now? Read this post for an understanding of how you can stand out on LinkedIn and benefit from a reduced amount of competition exploiting it's reach.
Related: How Entrepreneurs Can Leverage LinkedIn to Grow Their Business
10 Best Customer-Inspired Valentine's Day Marketing Campaigns
There's still time for an effective Valentine's Day campaign! It’s a strange time to be celebrating Valentine’s Day, with many people either too together or alone and planning to stay that way for the near future. Building Valentine’s Day buzz is all about knowing your audience and finding a strong way to elicit customer engagement with relatable content.
Remember: Valentine’s Day is about love but it’s not relegated to couples. Consumers love their friends, their children, their pets, and themselves, which gives brands ample opportunity to leverage the power of emotions to connect with customers, no matter what their relationship status is.
Top 6 Social Media Trends of 2021
Even the smallest company needs to have a social media presence nowadays. It’s one of the best ways to make sure you’re consistently at the forefront of people’s minds, and, when used correctly, can give your brand a consistent and relatable voice.
Why should you pay attention to this? The article states: "But social media's greatest strength can also be its greatest weakness – if every company uses it to be seen, then it’s very possible to blend into the background and miss out on making any kind of impression."
What should you do now? This report has some key info on audience trends, social platforms, and how social is evolving.
On the Blog
Simple retention strategies to keep clients coming back for more
This post shares 7 strategies you can use with your clients. You are probably using at least a couple of these already, and they are working well for you. There may be some ideas here you can use to round out your approach to the customer experience.
It would be great if you'd leave a comment or just share something that works for you. We can all learn from a great stategy!
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Before you go
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Until next time, here's to a productive week!