We just had Groundhog Day and it seems like we're in for another 6 weeks of winter, hmmm. When I think about this particular day, I view it as a reminder to check in with my goals or check my "comfort zone" habits to see if they still serve me. I think of the way my days have been going since the start of the new year and recognize where/what is standing in my way. How do you think of this particular day (if you think of it at all)?
Anyway, I'm ready to get moving again even though it's C-O-L-D outside these last few days. I'm looking on the bright side though because there's not a lot of snow right now, so I'm happy! Onwards to the remainder of this issue!
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Are you satisfied with your social media activities?
A few questions about how you're feeling about using social media for your business. The largest entity for most of my clients is Facebook right now, but I hear lots of dissatisfaction and frustration with many even questioning whether they should stay on the platform or leave. Here is some of what I'm hearing:
- Facebook is too distruptive and constantly glitching. I have to spend too much time just managing my posts.
- I'm tired of trying to figure out why my ads are not being allowed or the campaigns blowing up.
- I have been locked out of my group(s) or pages because I've ended up in Facebook Jail with no explanation.
- When I have issues with the constant changes there's no support available
- I don't like my group members being distracted by the FB suggestions of other groups.
- I want to provide paid services to my community and Facebook doesn't make it easy for me to do that. I'm looking at my options for this.
Does this sound like you? What are your concerns/comments about using Facebook (Instagram, or WhatsApp) for your business? I'd be interested in your answers to this question - I'm also looking at alternatives to Facebook for a couple of reasons. What are your thoughts?
Getting Rid Of The Good To Make Room For The Great
If you want to keep your business growing and evolving, you must clean off the barnacles periodically. This post shares two inspiring ways you can clean off those "barnacles." There are quick lessons that can have an immediate impact on what you do, and when you do it in your business.
Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads
Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts.
Why should you pay attention to this? There's a lot of upheaval and competition on Facebook these days, and being aware of the recommendations will help you refine your posts, and ads if you create ads on Facebook.
What should you do now? Review this post and make note where you can adopt the guidelines to improve your FB post quality (and results).
On the Blog
Why creating service packages boosts your sales
As a service provider, how you put together your services can have a direct impact on your bottom line. If you offer clear solutions to your clients, you’ll see more sales and also give your service-based business the opportunity to grow.
This blog post looks into what you can do to boost your sales (This post is part of a 5-part series on packaging your services).
Join the conversation and add a comment on the blog post as to how you can use this information.
What's the Tech
How To Record Your Screen On Any Device
If a screenshot says a thousand words, a screen recording says it all.
Whether you’re demonstrating something on a computer, creating training videos, or turning your voiceover into a video presentation, the ability to record your screen is an important component of your video production tool belt.
Why should you pay attention to this? I often get inquiries or questions about how to record the screen from people who don't have a lot of experience creating videos, and they don't want to spend on time & money on having to learn another tool to get the results they're looking for.
What should you do now? This post explains the what, when and how you can get the job done with what you already have. Check it out!
Mindset and Growth
21 Podcasts To Listen To In 2021
Did you know? In 2020, over 100 million people listened to a podcast at least once a month according to Convince and Convert. That number is up 37.5 percent compared to just three years ago. Podcasts are easy to consume and listen to on the go, it’s no wonder people are listening in record numbers.
Before you go
Your feedback matters! What do you think of this format for your newsletter? Your input would go a long way in making this newsletter something that would really work for you. I'd love to hear from you with your suggestions.
Do you know someone who will also benefit from this newsletter? Please tell them about it!
Until next time, here's to a productive week!