I'm looking out at a snowy, January scene today and it reminds me of being in the time of year where people are more focused on change and planning. Not that it's about making resolutions, but setting strategic goals is on the tip of everyone's tongue right now. This issue looks at a few activities you can use to expand your reach and more.
Looking for back issues? Check out the Archives here
Five LinkedIn Lead Generation Strategies To Increase Your Reach
If you’re looking to make the most out of the channel, there are five LinkedIn lead-generation strategies you can use to reach your target audience quickly. These are all tips you can use to spruce up your Linkedin profile and leverage your potential customers.
How To Quickly (And Accurately) Discover Your Audience’s Most Pressing Pain Points
When you truly understand your clients’ problems, you will better know how to position yourself and communicate the unique values and benefits that you can offer through your services.
What are those specific issues and how do you discover them so you can work on addressing those needs with your products or services? This post shares some key tips that will help you get the info you need to fine tune your offerings to help your customers.
Here Are Some Reasons Why Your Lead Magnets Fail and How to Fix It
Lead magnets are a great way to build your email list, however, as with anything they too can fail.
It’s not about the number of subscribers that you have but rather ensuring that those subscribers want what you are offering. Hence, your lead magnets need to be hyper targeted.
Why should you pay attention to this? It's about getting a good understanding about the user experience, something we can forget as we take care of the newsletter "chore."
What should you do now? You should give this post a read. It has some key points to help you focus on your newsletter audience and to fine tune it so that it actually works to help the visitor move forward towards the sale.
10 ways to improve your email open rates today
If you've been concerned about the open rates for your emails/newsletter, there are a number of things you can look at to boost those rates. If you haven't reviewed this lately here's some info you can use and It's not overly complicated.
Why should you pay attention to this? It's tough enough to get into someone's inbox, so you want to make sure you've done all you can to make the email one that will be opened and not end up in the spam folder.
What should you do now? These 10 tips, if adopted, will make a difference to you and you open rates. If you take care of these items your valuable content has a much better chance of being read by your readers, and to grow your list.
On the Blog
Repackage your services to grow your bottom line
Your business offers high-value services that help clients solve their problems. If you’ve been doing this for a while and not seeing the sales you’d like, it might be time to re-think and refine how you package these services. Here’s a list of possibilities you can use to upgrade your services packages, starting today.
What's the Tech
5 Ways to Create Inspiring Pinterest Content
Creating inspiring content on Pinterest that engages audiences and drives clicks to your content and services is every Pinterest using marketer’s dream. After all, Pinterest is a platform where people come to be inspired, and that means there's a place for you to market here.
Why should you pay attention to this? Whether searching for the latest recipes, home decor ideas, or even must-have products to buy, there’s no doubt that Pinterest is the place where people dream.
What should you do now? There are five core inspirational ideas to incorporate into your Pinterest content strategy. The best part is, you don’t have to use all of them. Even two of the five will make a big difference! Check out this post for guidance on how to think about Pinterest and what it can mean for your marketing.
Instagram Rolls Out Professional Dashboard for Creators, Small Businesses
A tool you can use: Instagram kicked off the work week with Monday’s rollout of Professional Dashboard, a single destination where creators and small businesses can track the performance of their accounts, access professional tools and browse educational information.
Socialit.io - A 100% Free Social Media Scheduling Tool.
This free tool helps you to visually plan, and schedule your social media posts on Facebook, Instagram, Twitter & Linkedin. Clients often ask for a recommendation for business tools and this one does meet the need to streamline a time consuming activity of posting to your social media. Never pay for a social media scheduling tool again.
I've not used it myself but am in the process of testing it - in the meantime, it might be something you might want to look into.
Before you go
I hope this issue gets you thinking about some of your own activities you can update. If you're stuck for how to move forward I'd love to chat with you. The booking link above is the way to get started. :-)
If you have questions or suggestions of what you'd like to see in this newsletter I'd love to hear from you. Drop me an email here and let's talk.
Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!
Until next week, take care!