Happy Thursday! Here's hoping your week has been productive - mine has except for spending a little too much time on Clubhouse! (I have an invite available if you're looking for one.) There are some great conversations with all levels of expertise and topics on their and you can learn lots...right after you learn to pace yourself! Still, there's work to be done and it's meant burning some midnight oil to get things done around here. It has been worth it though.
This issue is about using video to improve the customer experience. I think you'll find a couple of nuggets or tips you can use immediately. Let me know if you try any of them.
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10 Creative Ideas For Using Video In Email Marketing
Typical email marketing tactics aren’t cutting it anymore.
The benefits of video email marketing Research shows that video email marketing packs a powerful one-two punch. First, it makes your emails more likely to get opened. Just including the word ‘video’ in your subject lines has been shown to increase open rates.
Why should you pay attention to this? Every day, over 293.6 billion emails are sent and received — and that number is only growing. So we can’t just wait around for our emails to get noticed. We have to get creative. You might consider video a natural next step.
What should you do now? Review this easy to read post with tips to help you determine if this is something that would work for you.
On the Blog
10 Everyday business tools to make you more productive
An oldie, but a goodie! This post shows a number of options and tools you can use to get you through your day. Based on a client inquiry, I thought I'd share some of my top business tools with you today. Even though some time has passed since I published this post, their use still applies because not only do these tools help to make my life easier, they also save me huge amounts of time and keep me in the productivity zone.
What's the Tech
How to Create Instagram Guides: Step-by-Step Setup
Do you use Instagram? Are you familiar with Instagram guides? Have you thought about using valuable catalogue-like collections on this platform? This post shows you how to create guides and provides examples so you can get an idea of how they can work for you.
Why should you pay attention to this? Instagram has opportunities for you to serve your customers, but you may need some inspiration.
What should you do now? If you are an Instagram user you might find this very helpful at providing another way to share your expertise and help your IG followers.
Common productivity tip
Limit your to-do list to 3 tasks per day. Tweek, a clean and simple tool, might help.
How to Get Verified on Instagram in 3 Simple Steps + Tips to Increase Your Odds
Even if you have a rare name, there’s a good chance someone else with that name is also on Instagram. If you have a page for your business, someone else may have a similar or identical username.
Why should you pay attention to this? Do you need a way to stand out from impostors? How do you let people know they’ve found the right account?
The Instagram verified badge is the answer. It’s the tiny blue checkmark that proves you’re “legit.”
What should you do now? Follow these steps to get your Instagram verified badge!
Warm welcome video business cards and more...
Here's a way to add an extra touch to your website and email signatures. This lifetime deal from AppSumo can help your interactions with personal video emails and more.
Why should you pay attention to this? You can use personal video emails to answer questions and video email signatures to drive traffic to the right place as you improve customer relationships. You'll also be grabbing attention with video business cards and website bubbles.
Using video to connect with people works! This can be a great addition to your customer service activities, and you don't have to be a tech wizard to use it.
What should you do now? Check out this opportunity before it's gone (don't forget to read the reviews/questions so you can be clear on this offer). This could prove to be a helpful tool for you.
Mindset and Growth
8 Books You Should Read to Kickstart Entrepreneurial Success
Have you read any epic, inspiring reads lately? Something that brings value to your own business ideas? There’s a lot to choose from people that have already accomplished what you hope to achieve. One of the great secrets to being successful is surrounding yourself with people who reflect where you’d like to be. The next best thing is to read about people who've taken the journey you are on. Here's a list of books you might want to add to your nightstand.
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Talk to you next week!