Hello!
It seems I'm a little distracted this week. We have finally turned the corner to real Spring weather, It's a long weekend here in Canada (Victoria Day) so that will mean time out in the garden as well as visiting garden centres for new planting treasures. I also have a new air fryer I'm dying to put through it's paces this weekend, so there's a lot going on - even though we're still in lockdown, lol! I have to admit that this just might become my new obsession for this year and I've spent way too much time checking out air fryer recipies. That's more than enough about that!
This weeks' issue is supporting the customer experience so I think you'll find something you can use. I've also added the results of a short challenge from a couple of weeks ago and you'll see those results below. So, i'll leave you to get started and take my distraction on the road. Enjoy this issue!
Looking forward
A couple of weeks ago we had a challenge around what were the biggest struggles for you and your business amongst our newsletter readers. Well, the numbers are in! Here's what came up as stressors in order:
- Understanding your customer
- Getting your message across
- Improving mindset & Building your community (tie)
- Creating your marketing assets
Are you surprised by this outcome, or the order? Interested in taking the quiz? Click the link.
Nuggets
3-types-of-email-to-reactivate-the-inactive-subscribers/
If you have a decent sized email list (say more than 5k subscribers), chances are that your email open rate lies somewhere between 10%-30%. Only a handful of marketers achieve 40% or more. Here’s some benchmark data that may surprise you.
These tips can get you on the road to reactiviting subscribers. The explainations are also helpful.
Customers Don't Care About Your Product's Bells and Whistles. Here's What They Really Want to Hear.
Whether you’re selling a service or a physical item, knowing your product is incredibly important for your business’s success. Here's an interesting post on getting your messaging focused.
How Ecommerce Brands Use Quizzes to Generate Sales
Quizzes create a vital part of every successful eCommerce brand. If you can use them right, they can help your eCommerce increase brand awareness, boost revenue, and improve your marketing strategy. Learn more in this post.
How to increase customer engagement [Strategy]
Customer engagement is one of the most pressing issues for marketers today. Why? Because it underscores the entire reason why marketers market: to build relationships with customers that will ensure they choose you over the competition, enjoy and benefit from your product or service, keep coming back for more, and tell their friends, family or colleagues to try it too.
On the Blog
The Secret to wowing your customers
When trying to stand out from your competitors we can often stumble and fall trying to be something we’re not. It doesn’t have to be that way. This particular method is where your individuality, values and passion makes you different from all the rest. When you over-deliver you are using your own secret method of wowing your customers.
What's the Tech
LinkedIn Adds Product Marketing and Lead Generation to Pages
LinkedIn announced a further enhancement to Pages intended to let users build a social media presence and community around not just their companies, but also individual products or services. The new feature is called the LinkedIn Product Pages and will take the form of a new tab on your company's Page, appropriately titled Products.
Before you go
So, that's the end of this issue of YESWORD!
Is there something you'd like to see here? Drop me a line to let me how we can make it work better for you!
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Until next time, here's to a productive week!