This issue has a lot of technology pointers in it. From a productivity point of view it can be worth implementing a useful tool that buys you time, accuracy and sanity as it allows you to get back to what you really want to do. That's why I chose this weeks' quote - it reminds my clients of what I'm constantly trying to point out - technology is a tool, not a destination. Each item I selected can help you to streamline your business operations so I hope you'll take the time to check them out.
The other highlight in this issue is the post that defines Coaches, Consultants and Trainers. These roles are often confused but there are some real differences that can help you get the help and expertise you need.
Looking for back issues? Check out the Archives here
Which Do You Need: A Coach or a Consultant or a Trainer? Here's How to Know.
The terms coaching, training, and consulting are thrown about by clients; believed to be interchangeable and to solve people problems in the exact same way. In reality, the distinction is very different, and each solution must be deployed in accordance with the need, to get the biggest impact and your desired result.
If you're looking for assistance for your business, who will you reach out to for assistance, based on what you've read here?
How Marketers Can Leverage Email Personalization
Email marketing reflects a staple in our personal and professional lives. From B2B to B2C businesses, all industries and segments rely on email marketing to communicate with customers and deliver quality content.
This post explains how personalized emails talks about how to grow your community and your sales as you connect with your email subscribers. As an extra thing to think about, check out how the Engage Automated email marketing tool (more info in the What's the Tech section) or tools like it can help you get from here to there.
Half of small businesses don't have a marketing plan. Here's why you need one and where to start, according to a marketing expert.
An alarming study came out last year saying that only half of small businesses actually have a marketing plan. Though I am in the business of helping small businesses develop marketing strategies, I recently made an embarrassing realization that I, too, was operating without a marketing plan.
Why should you spend the time to create a plan for the upcoming year? There are some definite benefits to making your plan, and planning your work. Here's some information you'll find helpful
What is a Tracking Pixel—Explained in 800 Words or Less
Have you ever been scrolling through Facebook and an ad shows up for something you were literally just talking about?
Do you ever wonder how they do that, or if you can make use of this method yourself to stay in front of your potential customer? This post will explain how tracking pixels work and get you ready to add this tactic to your own marketing.
What's the Tech
Struggling to manage all your passwords?
This YouTube video talks about using a password management tool to keep up with all the passwords you use i your day. Many people used LastPass and were happy, until they changed the usage terms and pricing. Since then, people have been looking for alternatives. This video lists 7 options you might want to consider.
Looking for a more secure browser? (or maybe just a Chrome alternative)
You may have been following the concerns about your privacy and the issues with the Chrome browser not being as secure as you want. You probably have a lot invested in the Chrome browser right not: you have your bookmarks set up, your faviourite Chrome extensions and more...but still you may worry about being secure online. Check out this Vivaldi browser that installs easily across devices and operating systems. It has some features that make the transition to to something new easier. You can download this free app for Apple & Android devices (from their app stores), as well as your desktop operating systems. Vivaldi
Encharge - Automated email marketing campaigns | Exclusive Offer
Encharge is a marketing automation tool that sends behavior-based emails using a drag-and-drop flow builder. You can create automated email marketing campaigns with behavior-based segmentation alongside or instead of using things like MailChimp, Active Campaign, Constant Contact. It also connects with a large assortment of other business tools you're probably already using.
I'm kind of excited about this particular tool and it's coming at a great, lifetime/one-time price of $59 over on AppSumo. If you are looking to replace MailChimp or any of the others, Encharge is a good one to consider. Check it out before the deal is over.
Before you go
So, that's the end of this issue of YESWORD. I hope you found this info helpful.
Do you have a suggestion for this newsletter? What is it you want to see here? Drop me a line to tell me how we can make it work better for you!
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Until next time, here's to a productive week!