Hello!
In this issue, I thought it might be good to focus on growing customer numbers while leaning on social media to get you in front of your best potential customers. I'll assume you know who they are...right? There's a list of books you might find helpful in the MIndset section as a starting point. I like to encourage my clients to read at least one title per quarter to help keep them grounded and I've been told it's a great practice to get into. Let me know your thoughts on that! OK, time to scroll down!
Looking forward
Looking for back issues? Check out the Archives here.
Check out our sister newsletter Business Blogging Handbook - specifically for business owners who use blogging as a key part of their marketing strategy.
Nuggets
How to Pinpoint the Best Social Media Platform for Your Business
Snapchat, TikTok, Twitch, Instagram and now Clubhouse — it's all a little overwhelming, isn't it? So many entrepreneurs get into an anxiety-induced frenzy over which platform is right for their business.
What's the key to being successful on social media? This post helps you to get refocused on the right platform for you and your business. It's time to get your eye back on the price...where your customers are, online.
The Best Visual Content to Add to Your Website to Boost Engagement
Visual content is a powerful way to engage visitors and increase your chances of conversion. Knowing what type of visual content to use is key.
Here are six examples you can adopt to freshen up and optimize your content .
How to Effectively Network Your Business in A Facebook Group
Join “all the Facebook groups!” they said. Join ‘em, and that will be the key to your success as an online business owner!
The Facebook groups that you are in are networking opportunities. If you view them this way then you will have an easier time understanding how you should be using them. Think of them as “networking events” that never end.
The key to successful Facebook group participation, however, is turning conversations into connections as you collect people onto your personal friend list and then creating your own unique system for following up.
On the Blog
5 Essentials to successfully build an audience on Social Media
Have you been taking advantage of social media to spread awareness of your brand, interact personally with your followers, and learn more about the tastes and attitudes of your potential buyers? Read on for more insight into how to build an audience of social media.
Mindset and Growth
12 Books to Help Refresh Your Marketing Strategy
Refreshing your marketing is one of the best ways to give your business a boost this spring. To help you do that, we’ve curated a list of books that will help you rethink your marketing. You might want to put a couple of these titles to your night stand. 12 Books to Help Refresh Your Marketing Strategy
Before you go
So, that's the end of our April 1st issue of YESWORD. I hope you found this info helpful.
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Until next time, here's to a productive week and have a Happy April Fools' Day!