Happy New Year! 2021 is here in all of it's glory and in this first week, it's time to get our planning in order. This issue a few areas of focus, and it also has me on my soapbox for a minute. I've been interacting on social media over the last few weeks, and am fired up about the myths around blogging for your business that I'm running into so I decided to do something about it. I won't say any more about some of the conversations I've had around that!
I hope you enjoy this issue or have a comment, or question do let me know with a quick email and I'd be happy to connect with you.
Looking for back issues? Check out the Archives here
It was not really something I planned on doing, creating a newsletter that speaks directly to business owners who have a blog page on their websites. Usually, this is a page that is just doesn't have a lot going on. Why do I care? I have to tell you that I spent the last few days taking a lot of flack about what blogging is really all about - and I am focused specifically on a blog that supports a business, NOT a business that is a blog.
So I'm releasing a brand new newsletter, released on the 2nd and 4th Tuesdays of the month called the "Business Blogging Handbook." It's whole purpose is to bring you information and support to turn your underperforming blog page into an income generator that works 24/7 for you. Everything shared in this newsletter will help you: 1) grow your email list, 2) educate your visitors, 3) highlight your expertise and 4) provide genuine information sharing for your products and services as your website gets more exposure.
If you are ready to take advantage of this revenue generation option you already have on your website, subscribe to "Business Blogging Handbook," now. The first issue drops on Jan 12th.
You think lowering your rates is good for you and your business? Think Again
I bet everyone reading this that has been in business for more than 5 minutes has dropped their rates for a multitude of reasons. And if you are honest, you've probably done it more than once.
Why should you pay attention to this? There are three main points that may make you consider lowering your rates. You will find these helpful to review.
What should you do know? Give this post a read for tips on how to manage the whole lowering your rates conversation. You'll get some language you can use to resolve this.
All of The Social Media Metrics that Matter | Sprout Social
From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis.
Why should you pay attention to this? There can sometimes be confusion about how your social media content is performing, and how to manage the right activities have your social media meet your business goals.
What should you do now? You might want to bookmark this post for future use. Let's get your social media work for you with a purpose.
Facebook Blueprint Courses for Creators to Try in 2021 – Educational Content & Events for Creators Everywhere
Facebook Blueprint has online courses for their online properties: Facebook, Instagram & WhatsApp. Their low-cost and free options are more abundant than ever and if you’ve yet to try any Facebook Blueprint courses, you’ll probably wish you didn’t wait so long to do it. As the parent company for Instagram and WhatsApp, its digital how-to hub covers virtually all bases, from how to connect with your community on all three platforms to creating standout promotion tactics for each one.
Why should you pay attention to this? These courses are broken down into six categories that you'll find helpful: preparing to bring your business online, establishing your online presence, attracting an online audience, building relationships with your community, improving creative strategy, and optimizing your online efforts
What should you do now? Check out Facebook Blueprint to learn straight from the parent company of these popular social media platforms.
On the Blog
What's holding you back? What are your limiting beliefs?
Change happens when you identify and get rid of Limiting Mindsets
The definition of Limiting Beliefs is: Beliefs you hold that keep you from doing what you want to do. The human mind has an amazing ability to come up with infinite reasons why you can’t do something and there is a good chance you have limiting beliefs stopping you right now and you don’t even realize it.
You can listen to this blog post if you prefer
What's the Tech
7 Steps to Tidying Your Digital Life
We live our digital lives across a variety of apps, devices, and accounts. On each of those, a breadcrumb connects back to you. The more breadcrumbs you have out in the world, the easier it is to trace your activity, whether for advertising or identity theft.
Why should you pay attention to this? We tend to pick up a lot of "clutter" along the way, and this is the time of year we can look to declutter in many areas of our lives. That brings us to our digital lives. When was the last time you took a look at your personal and business digital footprints?
What should you do now? This is a good article to make you aware of what you should be looking at and where you should be looking!
Before you go
I hope you enjoyed this first issue of 2021. Next weeks's issue will have the opportunity for you to join a first-time run through of the upcoming Create your Marketing Message Program. I hope you'll look out for that.
Don't forget, the new Business Blogging Handbook newsletter will be released next Tuesday (Jan 12th). If you've ever thought about blogging for your business, this one's for you! Here's the link to subscribe.
Do you know someone who will also benefit from this newsletter? Please tell them about it!
Talk to you next week!